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Harcourts North America
August 22, 2023

Harcourts North America is thrilled to announce the opening of their newest office, Harcourts Irvine, in Irvine, California. The office, owned by Sam Wu, is set to revolutionize the real estate industry in the area.


When asked about his decision to choose Harcourts as his franchise of choice in the real estate industry, Wu replied, "Harcourts is a well-established brand with a century-long reputation. The name speaks for itself."


Wu was introduced to Harcourts North America by one of the most successful and enthusiastic real estate agents that he knows, Glen Coutinho, who is known for his bravery and confidence in embracing new adventures. Wu was further impressed by the passion, capability, and "everything is possible" attitude of Harcourts North America's executive team, Ben Brady – C.E.O.  and Josh Procopis – C.O.O.


Wu believes that Harcourts Irvine will bring innovative thinking to the real estate industry, essential for exceptional service. He believes that no two properties are ever exactly alike and that each property has its uniqueness. His office will help people connect with property and bring a new level of service to the community.


Wu shares Harcourts' core value of putting people first. "It's the foundation of all. Find the right person to do the right thing. A partner, a lifetime friend, a business associate that you enjoy seeing and talking to every day. More importantly, being courageous. It's in the blood of Harcourts North America. The answer is always NO until you ask."


The overall culture and atmosphere within the Harcourts community are warm, welcoming, and positive. Wu describes it as an energy with confidence that comes from "fun and laughter", one of Harcourts four core values.


Wu is most excited about this new adventure, not just as a business venture, but as a life adventure for him and his family. His boys are already familiar with Harcourts and the BLUE mentality, and they will learn and grow during this new adventure ahead.


With one of the largest real estate networks worldwide and the auction platform, Wu and his agents will benefit greatly from Harcourts North America. Wu believes that auction works and that it will create the premium value of the property, building momentum, and achieving the highest possible price.


Harcourts Irvine is set to be a game-changer in the real estate industry in Irvine, California, and beyond.